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Launching your own skincare product line is a lot of fun. Focusing on your top skincare product priorities can help you build a meaningful brand that speaks to who you are. One of the most crucial choices you’ll have to make when developing your company’s product line is the kind of skincare packaging and labeling used. If you want to make the best decision, there are several considerations. Here, we’ll walk you through it and give you a rundown of the top options for cosmetics and skincare packaging materials.
Consider your product lineup and target demographic when deciding on the ideal skincare packaging for your company. There are several factors to consider when deciding on a skin care packaging, but the five most crucial ones are listed here.
Certain cosmetics have severe light sensitivity. When exposed to additional light, their decay accelerates. The use of essential oils is a beautiful illustration of this. Keeping these items out of direct sunlight is essential to keep them fresh. Consider container alternatives that are neither see-through nor colored if you need your skincare products to be shielded from the sun.
Using a noncorrosive container like plastic or glass when storing cosmetics that include fruit extracts or other ingredients rich in acid is essential. Without any protective coating, metal tins deteriorate rapidly, ruining both the container and its contents. These items often work best when made of glass or Polyethylene Terephthalate (PET).
Certain cosmetic creams and gels benefit from being packed in flexible containers that allow for simple squeezing application. Please consider the end user’s perspective while deciding on a product’s packaging, and pick the one that best meets their needs.
Use BPA-free plastics if you need to store anything in a plastic container. More and more people are learning that BPA isn’t something they want in their cosmetics or face creams.
There has been a lot of press lately about how plastic is a significant contributor to environmental problems, including ocean pollution and landfill overcrowding. If you can go outside the box, eco-friendly cosmetic packaging is a great choice. If you need packaging, try to find one that can be recycled or refilled instead of thrown away.
Packaging for skincare and cosmetics can be made from various materials. If you keep the factors mentioned above in mind, you’ll be able to pinpoint the qualities you should seek in packing quickly. The following is not an exhaustive list of cosmetic packaging materials, but it does contain some of the more common and commercially accessible options.
PET is widely used because of its variety of colors, making it a suitable material for cosmetic containers. It helps make semi-rigid containers for things like squeeze tubes and bendable bottles. PET’s outstanding resistance to the chemical components that break down regular plastics makes it an attractive option for highly acidic skincare solutions.
Glass has been used for decades in cosmetics packaging because it is recyclable, non-biodegradable, and aesthetically pleasing. Glass’s only real drawbacks are its fragility and the higher shipping costs associated with its weight. You can learn more about the many types of labels available for glass containers by reading our handy guide.